SPL – Email Marketing Design
I spent a couple of fantastic months working with SPL – Service Parts Logistics – in 2013 as their design & marketing intern. Being their first dedicated designer, I was able to give their company their own look and feel, and spiced up their email marketing. While I soon discovered that I was more of a designer than a marketer, and left to start The Ginger Creative, I still do their email marketing. I take their emails from concept to design, into Dreamweaver and then into their online email marketing platform. If I’m working with another company’s branding, I’m always sure to follow both SPL and the other company’s brand guidelines and create a balance between the two identities. Their emails now have some spunk and generate interest for readers about IT news and great specials.
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